Voting with our taste buds
By Mark Tichenor and Bruce Lish
Craft beer is no longer just pale ale and porter. These days, it’s the creativity of the brewer, as well as the skill of the brewing, that’s gaining critical and customer acclaim for independent breweries. This experimental, alchemical urge is certainly one of the factors that makes the Ithaca Beer Company one of the most respected New York State craft breweries.
Long known for pale ale, and the light, sun-tinged Apricot Wheat beer, the company’s product portfolio is growing to include bolder, stronger, and more whimsical beers, and a general departure from the six-pack mentality. It’s paying off big time. Last weekend at the 2008 Tap NY Festival, New York State’s premier beer event, Ithaca Beer won the F.X. Matt memorial Cup for best craft brewery in the state.
“I can’t say we were expecting it,” says Lead Brewer Jeff O’Neil. “There are a lot of great breweries in New York, and to win this award is humbling.”
O’Neil, a former Binghamton native who moved to San Francisco, suggests that his West Coast experience helps him push the envelope with the beers he brews professionally today. Together with former Dogfish Head Brewer Mike Smith, the Ithaca boys are introducing the kind of extra-hoppy, alcoholically powerful beers for which the brewers of Oregon, Washington State and Northern California have become renowned. “My sense is that the market has matured in the northeast, O’Neil explains. “People are more accepting of hoppy IPAs.” He goes on to say that American brewers no longer need to copy the beers of Old Europe to excel.
Indeed, Excelling has been O’Neil’s intention for a while. His and Smith’s “Excelsior” series, a limited-release line of iconoclastic beers packaged in wine bottles, echoes the appreciation of connoisseurs as well as the motto of the state in which they’re brewed. Ithaca Ten, one of the Excelsior series, is the beer that won the brewery first place at Tap NY.
Ten, named to commemorate the brewery’s tenth anniversary is a huge double IPA made with a complex blend of malts and enough American hops to kill a vampire.” He describes the flavor as thick and creamy, slightly oily from the hops, edgy from the smoke. You can almost hear him grin over the phone as he settles on the word.
“Hedonistic,” he drawls.
To some, Ten is the archetype of the double IPA style, but a greater number of people will find its aggressive bitterness a challenge. That, however, is ultimately what separates dedicated craft brewing from national-level corporate brewing. Where large conglomerates must find a common flavor profile to please millions of people, O’Neil and Smith are able to uncompromisingly brew the beer they want and rely on a smaller, dedicated base of hopheads to make it a success. The Excelsior series beers cost more, but deliver a level of pleasure for which aficionados are happy to pay.
In addition, Ithaca’s Flower Power IPA won the silver at the festival, and reached the Final Four in the Great Lakes Brewing News’ NCAA tournament-themed nationwide IPA challenge. Cascazilla, a hop-heavy dark red ale, explodes with flavor in every sip. And Ithaca Apricot Wheat, the brewery’s best seller, appeals to everyone through it’s light mouthfeel and touch of summery fruit.
O’Neil endeavors to use New York State ingredients whenever possible. The brewery has belonged to the New York Farm Bureau since its inception, and buys hops from Seneca Castle’s Pedersen Farms, the only commercial produce remaining in this former epicenter of hop growing. “We also have a tart beer coming out, finished with New York State Grapes, O’Neil reveals.
O’Neil and the Ithaca Beer Company will continue to aim for, and quite possibly redefine, excellence in the future. For a modern craft brewery in a market rapidly gaining sophistication, there’s really no other way. “My peers are making such good beer that no one can really mail it in.”
As a guy who brews professionally because his homebrewing hobby got out of control, it’s doubtful O’Neil will ever settle for second best.
Bruce is a certified beer judge and commercial brewer. Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at http:://www.beercraftsite.com. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.


Craft beer comes in seemingly limitless variety. Doppelbocks, imperial stouts, and Belgian-style tripels dot the shelves of any beer store worth its salt, and nearly every small brewery makes some form of extreme, unique, or rare beer style, if only for the bragging rights. IPA, however, spans the craft brewing scene from coast to coast. While the style may be universal, and an anchor point for most breweries’ product lines, the flavors of IPA can be intriguingly diverse.