Is there anything more ubiquitous than the Irish pub? No matter where you are in the world, there’s the beckoning image of a leprechaun, a sign in Gaelic with Celtic-style lettering, or the sounds of a tin whistle drifting onto the street from an invitingly open doorway. Irish pubs are literally a worldwide phenomenon.
But why? How does the social culture of this tiny island nation capture the imagination of people around the world, crossing all cultural and ethnic boundaries in the process? What is it that makes Irish pubs, well, the places they are?
Maybe there’s something to the idea of “the craic,” that intangible feeling of good cheer and good times that supposedly gets sweated out of Irish pores the second a Guinness goes in. After spending a fair amount of time in the pubs of Ireland proper, I experienced just about none of that. Maybe Craic is an export-only thing these days.
Most of the “Irish” pubs opening these days are concept pubs, parts of local or national chains, or one-offs with a lot of financial backing. These frequently cavernous places often come modular and prepackaged direct from Ireland. You can buy these bars as a friggin’ kit, for chrissake.
Then there’s the older generation of Irish pubs, the kind actually opened by someone who emigrated from Ireland. Often, these places contain very little Irishness, apart from a general sense of either warm hospitality or abject hostility.
Finally, you have your small independents: local places with the local feel, but enough of the Irish kitsch to identify what they want to be. They tend to be casual restaurants, usually a touch on the pricey side, that do most of their drinks trade in Bud Light and mixed liquor fare.
I think, ultimately, Irishness isn’t what people are after. The word “Irish” functions as a code phrase for a place where people know exactly what to expect. And even if the experience doesn’t always match the expectation (and even though the beer selection might be kinda lame), the joy of the Irish pup comes from people discovering that the true source of the Craic emeates not from fancy décor, framed Guinness ads, or red-nosed ex-fireman bartenders, but from within themselves, even if ounly for a couple of pints.

