Here comes the Edmund Fitzgerald
By Mark Tichenor and Bruce Lish
Cleveland, Ohio, is a much-maligned city and the butt of many an American joke. Whether it’s their toxic sludge stream of a river spontaneously combusting, or their perennially underperforming football team… spontaneously combusting, there always seems to be something for the rest of us to pick on.
But one rather hazily-recalled weekend in 2006 taught us the truth about C-town. It’s no longer the anus of industrial America, the people will surprise you with their friendliness and hospitality, and yes, great things are still produced in Cleveland.
We refer, specifically, to the beer of the Great Lakes Brewing Company, one of the USA’s upper-echelon independent breweries and, until recently, a destination beer for Rochesterians traveling to points west. Only in recent months did the brewery expand, increasing production capacity to the point where they could reliably ship product to the Finger Lakes region.
“The brewery knew they had a lot of people talking about the beer in the Upstate area,” explains John Mula, High End Brand Manager for Lake Beverage, the company that distributes Great Lakes in Rochester. He adds that Wegmans and the Macgregor’s restaurant chain had been trying to get the beer in stock for a while. “We get a ton of feedback from comment cards saying ‘thank you for bringing this beer here.’”
Mula also points out that the brewery is fanatical about freshness. “This beer has the shortest allowed shelf life I’ve ever seen, 90 days,” he says. “ For him, this is both a blessing and a curse. It guarantees freshness for the customer, but taxes the distributor and retailers to sell their inventory within the allowed cycle.
So far, however, that doesn’t seem to be much of a problem. Mula has run sampler sessions at beer festivals and in bars and restaurants around town, but the beer is already popular due to its reputation.
The Edmund Fitzgerald Porter is probably Great Lakes’ best-known beer. Its smooth, roasted malt character, heavy body, and slightly dry finish make the porter an excellent seasonal choice, almost a “comfort beer” that insulates against the damp and chill of approaching winter.
Our personal pick is the Great Lakes Dortmunder Gold, a straw-colored, somewhat sweet brew with a medium body and mild but quite noticeable hop finish. It’s brewed to the Dortmunder Export style, which, unsurprisingly, originates in the German city of Dortmund. Think Pilsner but slightly less bitter and a bit heavier in the mouthfeel.
As an admitted hophead, Mula’s favorite is the Commodore Perry IPA. Its standout piney, floral aroma leads into the prominent hop presence and finish. Still the Commodore Perry is reined in by tradition, and doesn’t overwhelm like so many American IPAs do. The object here is balance, not extreme bitterness.
The Great Lakes line also includes Burning River Pale Ale, Elliot Ness Lager, and Blackout Stout (just because we didn’t write about them in detail doesn’t mean they’re not awesome). Various seasonal offerings will show up from time to time as well.
Great Lakes beer is a symbol of the new Cleveland, and a worthy export to our area. Maybe they could ship it to the port of Rochester in a brightly painted lake boat, the brewery’s logo prominently emblazoned on the side.
Wait, maybe not. We all remember what happened to the Edmund Fitzgerald, and do we really need Gordon Lightfoot droning on about beer?
Bruce is a certified beer judge and commercial brewer. Mark owns a laptop and likes beer. For more on beer, check out the beercraft blog, updated regularly, at http:://www.beercraftsite.com. Send your questions, suggestions, or comments to beercraft@rochester.rr.com.
Something sweet and strong